FOR CONTRACTORS
Websites and growth systems built for contractors
Contractors lose more leads to slow phone-pickup and broken contact forms than to any competitor. The Tri-state contractor we audit has a 5-year-old WordPress site, a Gmail inbox the foreman hasn't opened in two weeks, and a service-area page that lists every town in NJ but ranks for none. The fix is a CRM-backed lead inbox, service-area landing pages with real ZIP density, a before/after gallery for trust, and financing CTAs above the fold for high-ticket jobs. Specific numbers move the needle: 30-second response time on inbound leads converts 5x higher than 15-minute response time. Most contractors leak the difference at exactly that step.
What we build for contractors
Contractor builds include a service-area page per ZIP cluster you actually work, a unified lead inbox that takes web forms plus calls plus chat plus walk-in into one queue, a before/after gallery with real job names and locations (consent allowing), and financing CTAs surfaced for high-ticket jobs (kitchen remodels, full re-roofs, full HVAC swaps). The dashboard shows lead source attribution so you stop running ads to a service area where the conversion is broken.
Modules typically used
- Booking
- Multi-location
- Reputation
Booking, Multi-location, and Reputation are the contractor staples. Booking captures the lead with a 90-second qualifier (job type, ZIP, urgency) so dispatchers route correctly. Multi-location handles the case where you operate from two yards with different crews. Reputation auto-requests a review 7 days after the job closes (post-job satisfaction window) and reply templates are calibrated for both happy and dispute scenarios.
The signal worth watching
Track lead-to-quote response time weekly. Median contractor responds in 12-18 minutes. The data is clear: the contractor that responds in under 60 seconds wins the bid 70% of the time, even at higher prices. The dashboard surfaces every lead with a ticking timer until first contact, so the foreman sees what's overdue.
Frequently asked questions
How do you handle service-area pages without thin-content penalties?
Each service-area page ships with real ZIP-cluster density data (population, median home value, common job types in that ZIP), 600+ words of unique copy, named landmarks, and 5 FAQ entries. We don't mass-generate empty city pages.
Can you integrate with Jobber, ServiceTitan, or Housecall Pro?
Yes. We integrate with all three. Lead capture flows directly into the CRM, dispatchers see the new lead within 30 seconds, and review requests fire automatically when the job marks closed.
Do you handle financing CTAs and disclosures?
Yes. We integrate with GreenSky, Synchrony Home, and Wisetack depending on your finance partner. Financing CTAs surface above the fold for high-ticket categories. Required APR and disclosure copy is included; we don't ship financing without the legal text.
What's the typical build timeline for a contractor site?
Foundation ships in 4 weeks. Multi-location with two-yard CRM integration takes 6-8 weeks. Service-area page set (typically 8-15 ZIPs) ships in week 3.
How do you measure if it's working?
Weekly review of lead-to-quote response time, win rate by ZIP, and review velocity. Most contractors see win rate move from 30% to 50%+ inside 90 days when response time drops below 60 seconds.
Other industries we ship to
- Home Services Plumbing, HVAC, electrical, cleaning. Emergency CTA, service-zone pages, recurring jobs.
- Auto Services Service appointment, repair status updates, review automation, fleet customer handling.
- Local Retail Storefront site with online catalog, loyalty, gift cards, local SEO, in-store pickup.
Last updated: 2026-04-27