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SCORECARD

Get a 6-metric scorecard for your business

Drop a business URL. We measure 6 things in roughly 90 seconds: mobile site speed, mobile UX, local SEO, review velocity, lead capture, and social rhythm. The result page is yours to keep, share, or hand to your team.

~90 seconds No card Public result URL

What's measured

  • Site speed (mobile). Google PageSpeed Insights · LCP, CLS, INP. Target: LCP under 2.5s.
  • Mobile UX. 5 DOM checks: click-to-call, viewport meta, hours above fold, 14px+ font, 44x44 tap targets.
  • Local SEO. Google Business Profile completeness + Map Pack rank for top vertical queries.
  • Review velocity. New Google reviews per month, trailing 90-day window.
  • Lead capture. Form + click-to-call + chat widget detection on the home page.
  • Social rhythm. GBP + Instagram post cadence over the last 30 days.

Full methodology, score bands, and what we deliberately leave out at /methodology.

Frequently asked questions

How long does the scorecard take?

Roughly 60 to 90 seconds end to end. We pull mobile site speed from Google PageSpeed Insights, run DOM checks for mobile UX and lead capture, scrape your Google Business Profile for review velocity and local SEO, and compute the weighted score. The result page is shareable; the full PDF arrives in your inbox if you opt in.

Is it really free?

Yes. No card, no commitment, no upsell wall. We do not gate the public score behind a form. The PDF version with the full 18-step fix list is email-gated, but the 6-metric public scorecard is open.

What if my business URL is something other than the main domain?

Use the URL of your most-visited page. For most local businesses that is the home page. If you operate from a sub-route or a Linktree, paste that URL instead. We follow redirects automatically.

Can I run the scorecard on a competitor?

Yes. The tool runs on any public business URL. Some operators run their own URL plus 2 to 3 competitors to compare. The public result page is shareable so the comparison is easy to keep open in tabs.

How does the scoring math work?

Six metrics, weighted: Site Speed 20 percent, Mobile UX 15 percent, Local SEO 25 percent, Review Velocity 15 percent, Lead Capture 15 percent, Social Rhythm 10 percent. Full methodology and per-metric scoring bands are documented at /methodology.

Do you store my email?

Only when you request the PDF version. The public scorecard does not require an email. When you do submit one, we use it to send the PDF and a single 24-hour follow-up. We do not sell the data and we honor unsubscribe immediately.

What if the tool returns 'not measured' for some metrics?

Day 1 release wires Site Speed and Mobile UX live. Local SEO, Review Velocity, and Social Rhythm wire in Day 2 of the build. If you see 'not measured' on those metrics today, that is why; check back next week.

Last updated: 2026-04-27

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