FOR FITNESS STUDIOS
Websites and growth systems built for fitness studios
Fitness studios run on retention, not acquisition. Acquiring a new member costs 3-4x more than retaining one, and most independent Tri-state studios we audit have leaky intro-offer funnels (too many free trials that don't convert), inconsistent class scheduling on mobile, and a referral engine that's basically a bulletin-board sign-up sheet. The fix is intro-offer pricing that converts to a real first month, mobile class booking that doesn't require an app download, automated re-engagement for members who slip past 14 days no-show, and a real referral program that incentivizes both sides.
What we build for fitness studios
Fitness builds ship with class schedule on the hero, mobile booking without an app download (PWA-friendly), intro-offer landing pages with clear funnel math (e.g., $49 for 7 days, then $X/month), member analytics dashboard tracking class fill rates, no-show patterns, and member churn signals. We integrate with MindBody, ClubReady, or Glofox; or run native if you're below 200 active members. The dashboard surfaces who's about to churn (class frequency dropped 50% in last 14 days) so the front desk can call before the cancel email lands.
Modules typically used
- Booking
- Loyalty
- Email Engine
Booking, Loyalty, and Email Engine are the fitness staples. Booking handles class signup with waitlist, instructor-level scheduling, and capacity caps. Loyalty replaces the punch-card pass with a tiered system tied to attendance frequency. Email Engine runs the re-engagement automation when a member slips past 14 days, plus the intro-offer drip that converts trials to paid memberships.
The signal worth watching
Track 90-day member retention weekly. Median Tri-state studio retains 60-65% of new members past 90 days. Top operators hit 80%+. The dashboard shows where in the journey members drop (week 1 = bad onboarding, week 4 = goal-fatigue, week 8 = price-sensitivity), and the email engine targets each segment with the right re-engagement message.
Frequently asked questions
Do you integrate with MindBody or Glofox?
Yes. We integrate with MindBody, ClubReady, Glofox, and Wodify (CrossFit). Class schedule pulls from the source of truth, booking writes back, and member status flows to your dashboard.
Can you build intro-offer landing pages that don't feel cheesy?
Yes. Intro pages avoid the discount-stack visual pattern. Single offer, clear unit math, real instructor faces, no countdown timers. Conversion data shows operators move 8-12% of intro-offer signups to paid membership at month 1 with this approach.
Do you handle the member churn-prevention email automation?
Yes. Email Engine watches class frequency. If a member drops below 50% of their normal attendance for 14 days, the system fires a re-engagement email with a 1-on-1 check-in offer. Most operators see 25-30% of at-risk members re-engage from this single touch.
Can you build a referral program with two-sided incentives?
Yes. Referral module tracks who referred whom, fires both rewards (referrer gets a free month, referred gets first class free), and surfaces top referrers monthly so you can recognize them.
What's the build timeline?
Foundation ships in 4 weeks. MindBody / Glofox integration lands in week 4-5. Intro-offer funnel and Email Engine ship in weeks 5-6. Native booking (under 200-member operations) ships in 4 weeks total.
Other industries we ship to
- Salons & Barbers Booking with deposits, stylist-level analytics, loyalty cards, SMS reminders.
- Medspas HIPAA-aware lead intake, treatment-specific landing pages, consult booking, referral.
- Local Retail Storefront site with online catalog, loyalty, gift cards, local SEO, in-store pickup.
Last updated: 2026-04-27