CATEGORY · FIELD NOTES
Local SEO
Google Business Profile, NAP consistency, schema markup, map-pack ranking — the moves that compound for local visibility.
NAP consistency: the boring fix that doubles local rankings
Name, Address, Phone — identical across 23+ directories. The least sexy item on a local SEO audit and the one that moves Map Pack rank more reliably than almost anything else. Here's how to do it in a week.
The Google Business Profile setup checklist for local businesses (2026)
A line-by-line GBP checklist used by Growth Local Co. on every audit. Categories, attributes, services, photos, posts cadence, Q&A — what changed in 2026 and what still matters.
How to get cited by ChatGPT, Perplexity, and Gemini for local searches
An 8-week playbook for local businesses to land citations inside AI answers. The 60-word block, FAQ schema, and tracking grid we use to move clients from 0 to 1-3 monthly mentions in ChatGPT and Perplexity.
SEO vs. GEO: what every local business owner needs to know in 2026
Traditional SEO ranks you on a list. GEO gets you cited inside the answer. For a local business in 2026, the two run on different signals and you need both. Here is what changed, and what to do about it.